Welcome to our Official News Zone
We’re gearing up for next months’ MI Retail Conference and Expo – the event for all music retailers to showcase their latest gear. We’ve got lots of important new products to showcase to the dealers – not only our new range of signature strings from some of our new endorsees (including Cradle of Filth’s Paul Allender, Arch Enemy’s Michael Amott and Skindred’s Mikey Demus) but our whole new range of accessories: our string cleaner, guitar picks, guitar tuner, chord finder, capos, cables and connectors. All of these are made to the same exacting standards as our strings and launched with new packaging. Of course, there’s our reintroduced Fuzz Pedal which was an absolute knock out at the Musik Messe Show – we’ll be showcasing this at the expo next month so our retailers can see it in action. Above all, the expo’s a great opportunity to meet our retailers (we like to be able to put a face to a name) and share our passion for delivering pioneering products with a super efficient service – and convince dealers that buying a British made product has a positive knock-on effect to the UK economy.